The magic formula for innovation

Existential Innovation (X!) is the Rehashing & Disguising (R&D) of reality (stupidity) to suit your wantasee (the way you want to see the world)

Explanation of the 4 terms:

1. STUPIDITY –
   The world’s most abundant resource;
   the difference between what other people are doing and what you think is a better idea;
   that which makes Absolutely No Sense Whatso Ev R (Which contains the ANSWER);
   anything that leads to an OOPS - Observation Of Pure Stupidity.
   
   We’re going to find stupidity in the following places:
   

   CPT’s: Current Prevailing Trends – The stupidity of CPT’s originates from a phenomenon known as ‘Why didn’t I think of it first?’ Well it’s never too late to think of it first! Driven by the power of jealousy and a desire to make improvements, you’re going to join the fastest growing extreme sport amoungst the top thinkers - PARAFRAZING, where you jump on a bandwagon, add wings and fly it your way! Einstein: The secret of creativity is knowing how to hide your sources The mundane: everything making up your daily grind that goes under the heading of ‘whatever’ Here we look at 6 ways to reframe the mundane, one of them being redefining e.g. Mundane: everything that makes up the Collection Of Common Knowledge & Universal Problems (The COCK-UP) Global stupidity The formula enables you to assimilate the problem as part of the solution to create crisatunities – opportunity from crisis (Refer to global stupidty chart for examples) Personal: self-induced nightmares e.g. moral dilemmas, anxieties, disillusion, relationship issues, beliefs – all the stuff that makes good TV, so that’s what we’re going to make. Corporate: everything holding up your proactive mission; all the reasons why you can’t ‘just do it’ - the system, gossip, traffice, junk mail, creative thinking seminars… By the end of the seminar you’ll know how to get all your issues & dysfunctions to work for you i.e. If you’re out of whack you’re right on track! Now with over 1000 case studies!       half of which are made up       ah but which half? YOU DECIDE

   
   
2. X! = Existential Innovation: if it doesn’t exist, make it
   
   Why existential?

   You’re bringing new things into existence by way of Questioning the meaning of life – an essential but pointless exercise: Pointless because we’re simply here, so forget the questions and just get on with it. Essential because asking the big questions is the catalyst of creativity Why add value when you can add an adjective? Giving innovation an adjective like ‘existential’ gives me the freedom to invent any story or product I like, based on my wantasee:

   
   
3. Your WANTASEE – the power of wishful thinking
   
   Your wantasee is your unique view of the world, given to you by your Dreams ‘n Aspirations or D ‘n A. If you follow your fascination your D ‘n A will tell you exactly what to do. All very spiritual, but what are the creative & marketing implications?
   
   Inside your D ‘n A code is a problem-solving device that works by wishing things into existence:
   
   ‘I wish my crappy car was a sports car’ and
   VROOM! – ‘Pimp my Ride’ comes along
   
   ‘I wish there were biscuits that could help me digest food,’ and
   POOF! we have digestive biscuits
   
   I wish I was younger, and
   YOUTH! ‘40 is the new 20’ becomes a catchphrase
   
   I wish I was a punk rocker with flowers in my hair and
   INTERNET SENSATION! Sandi Thom has a hit song
   
   I wish I could just follow my passion and
   FREEDOM! ‘Just do it’ becomes a tagline
   
   I wish I had an MP3 player that could follow the tempo of my workout, and
   SONY! We have the S2 Sports Walkman that does exactly that
   
   The message is clear:
   
   

   Follow your D ‘n A and they come true

   
   Or if you like:
   
   

   Follow your fascinating delusions and they become real

   
   Or even:
   
   

   If you don’t have any Dreams ‘n Aspirations, you will by the end of the show

   
   What do you wantasee?
   
   
4. R&D - Rehash & Disguise
   Our mission is the same as any R&D department – to Rehash & Disguise new products into existence. Rehashing & Disguising is essential partly to give off the perception that you’re always innovating and partly because some ideas are so brilliant they need to be copied without anyone noticing.
   There’s nothing new or devious about this:
   
   Einstein: ‘The secret to creativity is knowing how to hide your sources’
   
   Evolution: genetic mutation is based on copy, paste & adapt (= rehash & disguise)
   
   Putting the two together:
   We need to borrow ideas in the same way that they need to be protected.
   In nature this battle for survival is called evolution. In business it's called innovation.
   Either way you're involved, so you may as well learn the process, which is used for
   
   

   Product development: using the extreme sport of PARAFRAZING, you’ll learn how to hop on a bandwagon, add wings and fly it your way e.g. you’ll see how Pop Idols became X- factor, Big Brother became I’m a Celebrity and how I came up with ‘Hey Jade’ Business Strategy: While honesty and transparency are worth keeping in mind, they’re just not practical enough to suit every situation. It’s the rehashing and disguising of the strict truth that’s always been part of good business strategy, especially in the areas of Branding: where the objective is always to rehash your best bits & disguise your worst. If you don’t believe me, have a look at your resume Schmoozing, the most important part of networking, involves rehashing what you know and disguising what you don’t. This is the art of flirting for information – the proactive approach to getting lucky. (See Lyrics for Schmoozing) Dealing with difficult customers, bosses & employees

   
   No matter how high up you go, you’re always going to have to answer to someone.
   This is known as the paradox of being God, because even God has to answer to shareholders.
   Using FOKU - the Façade Of Kindness & Understanding, you’ll learn how to smile for your salary (see lyrics) just by changing your attitude. When you learn how to understand other people’s problems without caring about them you get to laugh a lot more, but quietly to yourself. This involves ‘sucking it in’ where you have to rehash your words and disguise your true thoughts and feelings. But since they have to go somewhere they all end up in the movie of your mind, where all the good stuff lives.
   
   X! goes into the editing room of your mind, finds all the good bits you cut and helps you reassemble them to release your movies over your chosen medium
   
   Rehashing & Disguising might sound devious, almost fraudulent

   IN FACT IT MAY BE YOUR BELIEF
   THAT I’M JUST A COMMON THIEF
   SO LET ME TELL YOU WHY I’M NOT:

   I JUST HAPPEN TO LIKE TO USE
   OTHER PEOPLE’S POINTS OF VIEWS
   BUT WHAT IT WAS AND WHAT IS NOW IS NOT CONNECTED
   IF I REVISE IT I DISGUISE IT
   THAT’S MY WAY TO LEGALISE IT
   NOW IT’S MINE AND COPYRIGHT PROTECTED [listen to clip HERE]

   We rehash & disguise so naturally that it’s called

   Nateral Thinking - innovation without thinking. So natural is it that it’s used for:

   Survival: rehashing of good thoughts & disguising of bad thoughts to stay sane Self-expression: without realizing it we all become speakers connected to the mass media amplifier of other people’s ideas - something a DJ said, a line from a magazine, song lyrics, adverts etc. all get parafrazed into an opinion. When this happens you’re no longer copying or stealing but ‘adapting’ ‘upgrading’ ‘personalizing’ ‘being inspired or influenced’.

   This is where X! can help – by showing you how to get yourself in the mix.
   
   Nateral Thinking is the operating system running the universal idea factory:
   We have to think things down before we can think them up:
   
   Thinking things down happens by way of

   OSKNOWSIS: How you know things without knowing how you came to know them; Learning by experience; The subconscious downloading of thoughts from the thoughtmosphere

   Thinking things up happens by way of

   GUESSEDGE: Knowledge in progress Knowledge you give yourself by guessing correctly; The conscious uploading of your thoughts to the thoughtmosphere, which is directly connected to

   
   

   YOUGLE: the automatic search engine of your mind that’s triggered every time you experience an OOPS - Observation Of Pure Stupidity: Information from multiple fields rushes in to fill the knowledge vacuum for an EOX! Eye Opening Experience (EUREKA!)

   X! doesn’t just show you how to use your search engine, but how to release the movie of your mind as well i.e. how to turn all your ideas into tangible things