Logical Stupidity is a formula for MAKING THINGS UP!

Use it to create original rich content to create innovative products & services and to understand exactly how the luniversal idea factory works (i.e. general inspiration & motivation)

The formula is explained here in a free e-book, musical, seminar and online documentary about the creative process, which you’re invited to part of!

Inside the e-book you will find 217 inspiration devices that were directly responsible for 269 new products, 61 songs, 451 comedy sketches, 300 stand-up shticks, 43 TV show pitches, 31 movie pitches, 602 cartoons & photo's, 25 legislations and 18 disorders.

But here’s the thing - except for the songs, which are downloadable, nothing actually exists - they all only exist as creative briefs!
And this is where you come in –Once you find something you feel you'd like to sing, present, draw, photograph, act in or make, then JUST DO IT! Upload your version right here! Why would you do such a thing? 16 reasons

1. To promote yourself and your talent (the site doubles as a talent agency)
   
2. To audition for the stage show (Not compulsory!)
   
3. To share profits or royalties of any commercial success
   
4. To be part of a documentary about the creative process that traces the origin of all ideas right through to the final production - your take.
   
5. Something in the ebook has inspired you to the point where you simply have to create your own version and share it with the world
   
   Further down the line, the same clip you just uploaded becomes eligible to be in:
   
6. ‘The Final Cut - What’s your take?’ A TV competition for your interpretation of all the sketches & songs from the book. A panel of movie experts will decide which of you become TV stars.
   
7. ‘The Final Cut’ – the movie version with the winning clips reshot on a professional budget i.e. your chance to be a movie star.
   Since the script contains the template for the documentary, all examples and clips will update continually - this musical documentary never ends!
   
8. To be in a series of John Cleese style training videos on innovation
   
9. The Logical Stupidity Award ceremony for excellence in timewasting
   (because many of these clips and pics are destined to become email forwards)
   
10. Software & hardware prizes that enable you to produce better artworks, photo’s, movies or songs.
    

11. Free copy of the 727- page ebook with roughly 1878 creative briefs
    
12. Full versions of 45 songs from the show
    
13. Full versions of all backing tracks of the above songs so you can sing your own version and upload it right here
    
14. Full versions of movie clips from previous versions leading up to this version
    
15. Access to the online clickumentary
    
16. Access to an online seminar on innovation