Develop ideas in the e-book Search for keyword ‘produx’ to find 269 products you’d like to develop & market yourself. (requires the free e-book which you get when register on the site). Click here for info. No thanks – just your formula to help me create my own products (i.e. get commercial e-book). Click here to buy the commercial E-Book. I don’t like any of your stupid products and I don’t want to upload anything. I just want to get inspired to create my own ideas, which I’ll keep to myself thank you. SHOW ME THE INSPIRATION! Click on 'Formula to help me create my own products' tab.

1.	Invest in ideas from the e-book

use keywords in the E-Book to find an idea you’d like to invest in:

Search for ‘produx’ to find 269 products Search for ‘moviepitch’ to find 33 movies Search for ‘TVshow’ to find 43 TV shows

2.	Associate your product with one of our innovation categories by sponsoring a prize

Those artists and product developers who have followed the creative briefs and uploaded their versions need to be rewarded for their efforts. Sponsorship is needed for prizes for 12 innovation categories: best product, best graphic design for product, best cartoon or illustration, best photo, best short movie, best music video, best song production, best vocalist, best choreography, best comedy sketch, best stand up shtick and best presenter link.
[search for keywords listed in ‘what’s your talent’ to find a category you’d like to sponsor] [link to talent]
For example - ‘The Final Cut’, a spin-off TV game show based on the e-book would ideally be sponsored by Apple since their editing software is called Final Cut Pro & Final Cut express. All song, movie and picture suggestions from this show could be used as projects for their Apple Youth Workshops:

Jam – make a song - search for ‘lyrix’
Action – make a movie - search ‘MMovies’ or ‘musicvid’
Snap – Make a photo album Search for ‘PiX’

‘Build more than just skills – Apple Youth Workshops’

3.	I’d like to associate my product with your show about innovation because that’s what we’re all about

If your company is all about innovation e.g. Shell’s bendy straw commercial using the slogan ‘solutions can be found in unlikely places’ then you may want to associate yourself with a show that goes into detail about such unlikely places,
and every other aspect of innovation
Currently about 100 companies are enjoying free advertising in the e-book since their product, slogan or philosophy serves as an example of a particular type of innovation. Check the list here to see if your company is already being used.
Now search for keyword ‘sponsor’ to see how your product is being used as an example.
If you’re not on the list and you’d like your product to be in the show, then get in touch and lets figure out a way to write it in!

Companies quoted as examples of innovation

Apple American Airlines Bank of Scotland BMW British Airways BT Broadband Carlsberg Citroen (robot car ads) Domino’s Ford Golden Palace Casino Holiday Inn Ikea Jaguar – ‘because gorgeous is worth it’ John Lewis M&S Microsoft Pixar Animation Redbull Sony Ericsson SPCA Tom Tom Satnav Vodafone – ‘make the best of now’ Youtube

3M – post its Aardman Animation BBC BP British Gas Bud light Carphone Warehouse CNN Dreamworks Gillette Google Honda – the power of dreams Intel Jeep Kellogg’s MacDonald’s Mitsubishi Porsche Shell – bendy straw ad Sony Playstation Starbucks Travelodge Volvo Zurich Bank – ‘because change happenz’

Aer Lingus Argos Blockbuster Braun British Government Calvin Klein Channel 4 Coke (20) Duracell GlaxoSmithKline Guinness – ‘good things are worth waiting for’ HSBC – ‘the world’s local bank’ ITV Jewish Film festival UK Lexus Max Factor MSN messenger Royal Caribbean Cruise Lines Sky TV South African Airlines Tetris Virgin Yahoo

What’s the marketing plan?

Free e-book containing 20% of the £25 commercial e-book version
Free podcasts
Free songs from the show
Video clips of comedy sketches from show to be used for viral marketing
40-minute inspirational lunchtime shows to be performed in conference centers and theatres inside CBD’s

All auditions for presenters and performers to be held by youtube style video audition, with the logical stupidity website inserted into video.
To participate in the web movie or to audition for the stage show, applicants need information contained in the e-book

Various other guerrilla marketing stunts described by the e-book to be used

Use The Logical Stupidity Formula in the E-BOOK to help you
create your own products and services

Download the E-Book and use keyword ‘sparx’ or search for to find 217 inspiration devices that lead to the creation of 269 products. Forget the products because you don’t like any of them - just apply the same theory that was used to create them to create your own products.

Directed at: anyone who needs a catalyst for creation. That could be for solving a problem, to cure writer’s block, to generate new ideas for new products & services or just general motivation and opening your mind to at least 3000 new possibilities.

Download the Free E-Book
(cut down version of the full commercial E-Book)

Buy the commercial E-Book